 The Twistband is a new product,
a new brand and a new concept, that is going to be as popular as the ubiquitous
scrunchy was in the 90’s. But the Twistband is not just an updated hairband; the Twistband is also customisable with
clip on goodies, can be printed with any type of design or personal message and
they make very contemporary wristbands too. The
Twistband brand was created by Jessica Frandson and was launched in the U.S. in
2009. Then Katie, the inspired owner of Coco
Målé (the stylish furniture and accessories website), saw the huge
potential in this product and brought it to the UK market. She says, “nearly every
girl I know wears that ugly but oh so necessary black elastic band around her
wrist. Now with the Twistband, you can have a band ready-to-hand, whilst at the
same time making a cool fashion statement. I would personally love to receive a
stocking full of colourful Twistbands this Christmas!“ The revolutionary Twistband is made from ultra soft, super stretchy material and is hand knotted at the end with a sleek tie. Totally versatile, Twistbands can be used as ponybands and hairbands and can stretch to support any hairstyle. They are exceptionally kind to hair and do not cause breakage or leave unsightly dents in your precious locks like some lesser hair accessories. Twistbands come in absolutely heaps of colours, fabrics and designs and they can also be custom printed – (just think of the amazing range of possibilities there!). There’s a Twistband to complement any style and with prices ranging from £4.50 for a set of three you can have one in every colour! Twistbands provide a slew of uses beyond a hair accessory. Wear it as a bracelet; wear a branded Twistband to make a statement; or celebrate a bachelorette or birthday party with custom-printed bands... the uses are endless! Death to the Scrunchy!
We all remember the days of the hair scrunchy. Easy to wear and they slid comfortably on your wrist between wearings. As style evolved, our once-beloved scrunchy became a fashion “don’t,” creating the need for a new breed of hair accessories. Elastic bands tug on hair, cause headaches and can leave dents in your hair when you take it down. But with the introduction of the Twistband that is all about to change. So, Twistbands are practical. Twistbands are customisable. Twistbands are versatile. Twistbands are the new indispensible item! |
What is a Twistband |